The Power of Giving in Business Growth
Introduction
In today’s business world, one strategy has stood out as the most beneficial for my business. By applying this strategy, I've been able to secure more prospects, close more leads, and land bigger deals, such as raising capital for a $20 million apartment complex. Inspired by Alex Hormozi’s book "100 Million Dollar Leads," this principle can transform your approach to business.
Key Takeaways:
Giving Builds Trust and Expertise: Consistently offering value freely and without immediate expectations can establish trust and highlight your expertise, leading to more prospects and bigger deals.
Real-Life Success Stories: From launching a CrossFit clothing brand to starting a profitable gym, giving without pressure has proven to create strong brand presence and business success.
Application Across Ventures: Whether in a marketing agency or real estate, the principle of giving until they ask has facilitated lasting client relationships and significant business opportunities, such as raising capital for a $20 million apartment complex.
Inspired by Alex Hormozi: The strategy is heavily influenced by Alex Hormozi's book "100 Million Dollar Leads," which emphasizes the transformative power of giving in business.
Transformative Strategy: Embracing a giving mentality can differentiate your brand, build trust, and open up new business opportunities, as evidenced by the author’s journey from a university employee to a successful entrepreneur.
Background
My name is Josh Baldovino. My journey from making $40,000 a year in higher education at the University of Hawaii to raising millions in real estate has been nothing short of incredible. Today, I run a marketing agency and manage 125 units, including long-term rentals, short-term rentals, and commercial real estate.
The Core Strategy: Giving
The principle of giving until they ask has been the cornerstone of my success. Alex Hormozi's book solidified this idea, making it a fundamental part of my business strategy. This concept involves offering value freely and consistently until people recognize your expertise and seek your services.
Real-Life Examples of Giving
CrossFit Clothing Brand
Ten years ago, I started a CrossFit clothing brand called Shakas & Snatches in Hawaii. To launch the brand, we spent three weeks couch-surfing and visiting various gyms across the state. We paid drop-in fees, gave free shirts to coaches, and took photos and videos to share. This effort led to hosting the largest CrossFit competition in Hawaii and establishing a strong brand presence.
CrossFit Gym
Later, I started a CrossFit gym in Milpitas called CrossFit Volition. We offered a free community class every Saturday at 9 a.m. This no-pressure approach allowed people to experience CrossFit without commitment. Within two months, the gym was profitable, proving that giving can quickly lead to business success.
Marketing Agency
In my marketing agency, I apply the same principle. I set up a camera wherever I go to take videos and photos for clients, often providing free editing services initially. This investment of time and resources demonstrates my commitment and expertise, leading to lasting client relationships.
Application in Real Estate
The give-until-they-ask mentality has also been crucial in my real estate ventures. By offering value and building relationships, I've been able to secure partnerships and opportunities in high-stakes deals, such as a $20 million property in Dallas.
Conclusion
The principle of giving until they ask has been transformative in my journey from a university employee to a successful entrepreneur in marketing and real estate. By consistently offering value without expecting immediate returns, you can build trust, establish your brand, and achieve remarkable growth. Embrace this strategy to differentiate yourself and unlock new opportunities in your business endeavors.
